Google Advertising

we specialize in crafting customized high-performing Google Ads Campaigns capable of generating superior ROI.

The sophisticated and ever-growing Google Ads platform allows for massive marketing reach with highly targeted PPC ads through a range of marketing networks. Understanding your unique business model and goals is vital in developing an effective Google Ads marketing strategy, as well as leveraging the most appropriate campaign types:

• Search Campaigns: Be found by ready-to-convert prospects actively searching for your services/products.

• Display Campaigns: Expand your reach, remarket, build awareness & consideration.

• Shopping Campaigns: Showcase your retail products in a visually engaging way to the right audiences.

• App Campaigns: Drive engagement and installs for your IOS or Android mobile app.

• Video Campaigns: Boost brand awareness with YouTube, target relevant channels and demographics.

Our team of trained and experienced Google Ads Managers can help guide you to the most cost-effective options.

The PPC industry is highly competitive and requires marketing savvy coupled with analytical ingenuity and innovation. IGM Media's capable Google Ads manager team has designed, optimized, and is successfully managing Google Ads campaigns for many people.

Our ongoing key campaign optimizations include and are not limited to:

• Keyword Bids (Quality, Relevancy)

• Device Bids (PC vs Mobile vs Tablets)

• Scheduling & Location Targeting Bids (Day of the Week, Time of Day)

• Search Terms (Negative keywords or Positive)

• Audiences (Inclusion or Exclusion, Bidding)

• Competitive Research & Metrics Monitoring

• A/B Testing (Ads, Keywords, Campaigns & more)

• Policy Issue Resolution (Disapprovals, Suspensions & more)

• Conversion Tracking (Tag Testing, Verification & Upgrades)